This week, the European Parliament has called on the European Commission to pass legislation that would give Stoke ceramics access to geographical indicators (GI) protection, a milestone for the region which will prevent bogus back-stamped products from undercutting the area’s original produce.
Geographical indication currently only relates to agricultural products, but this vote has put pressure on the Commission to change this to incorporate non-agricultural products.
Neena Gill MEP for Stoke and Staffordshire commented:
“When you buy a Melton Mowbray pie or a Cumberland Sausage you know it was made in the region the name implies. However, this is not the case for non-agricultural products such as Stoke Ceramics, Scottish Tartan and Harris tweed. I called on the Commission to put forward legislation that will correct this and give original Stoke products the protection they deserve.
“GI protection is crucial for consumers and for our industries that are producing authentic local goods here in the West Midlands. It will make it harder for factories to pass off cheap knock offs as originals that are not even close to matching the quality of Stoke ceramics, while protecting our manufacturers against unfair competition and supporting traditional skills and quality workmanship.”