"Bottums Up" at Sadler's Brewery

Sadlers Brewery VisitChris Sadler can certainly say more than ‘bottoms up’ at his Lye based brewery – as the business grows it seems profits and jobs are up too! The fifthth generation family business has increased its product range, opened a bar within the brewery and recently started to export to Poland. As the business starts to look at new markets Neena Gill (MEP, Labour, West Midlands) went to meet with the team to see how she could support them in developing their business.

Sadler’s Brewery is not unique in seeing a better yield; the number of independent brewers has doubled, now supporting over 86,000 jobs, and craft beer sales are still increasing.  The sector is worth an annual £3 billion locally.

Despite this promising growth the UK is the second largest beer producer in the EU – but it is only the fourth largest exporter.

Neena was joined at the event by Pete Lowe, the Labour Parliamentary Candidate for Stourbridge, who brews his own beer; Born, Bred, Believes.

Speaking at the Brewery, Neena Gill MEP said

“Craft breweries are rightly proud of their community roots – providing local employment and local wealth. Yet it’s time to branch out.”

I want local businesses to be able to reach global customers so I plan to facilitate this through the Enterprise Europe Network, which provides businesses support for the export market.  Many small and medium businesses may be unaware they have access to the European Regional Development Funds.

Chris said to me:

“Here at Sadler’s we are proud to support the region and are pleased we can fly of the Black Country both locally and nationally”

“With the help of the UK Trade International we have been able to export to Poland which has been a huge growth market for us. However, looking further afield we would like to look at more of Europe, the USA, and Asia where there is a big demand for English products.”

“It was great to meet Neena and see how her work in the European Parliament could help us expand our business to the European market”